There is a basic set of questions that every journalist can recite, and which every journalist bases all there interviews on: who, what, where, when and why. Plus, often, a supplementary ‘how’.
And it’s not a bad set of questions to contemplate when you’re developing a PR or media strategy. And by that I mean a strategy to boost the number of column of inches written about your business, and the amount of air-time you secure – basically how to raise your profile with the media and in the media.
WHO: is your target audience? Other businesses, stakeholders, politicians and decision makers, mothers, fathers, young people?
WHAT: type of stories can you develop about your business that would be of interest to the media – and your target audience
WHEN: is the best time to release your chosen news and stories (stories about a new range of summer dresses won’t have much mileage at this time of year)
WHERE: do your target audience absorb their media? The internet, newspapers (which ones?), specialist magazines, television (which programmes?), radio (which station?)
WHY: do you want to obtain media coverage? For your company’s greater glory? To inform clients about your products? To position yourself as an expert?
And of course:
HOW: are you going to achieve this? How much time do you have to commit to it?
At Rough House, we’re happy to guide you through this whole process, helping you to answer all these questions and do the fun part – getting your creative juices flowing and coming up with some cracking stories about you and your business that any editor would be a fool to reject. Contact us about this and our other media consultancy services on 020 8332 6200 or firstname.lastname@example.org.