For the past few months, we’ve been producing a film for a client.
This one is pretty long – at getting on for half an hour you’d almost call it a documentary. In the particular circumstances and for the purposes of this particular film, this length is appropriate.
But it’s unusual.
In general we’d advise that any video should be no more than a couple of minutes, or if there’s a lot of content, a maximum of 10.
If people are watching online, their time – and often their attention spans – is short.
But, we live in a visual world, and corporate videos can be an extremely powerful tool.
One of the very first corporate videos we made, over 10 years ago, won the football club it was for a new kit and stadium sponsor.
On one viewing.
For what was for the club a nominal outlay, they made a deal worth millions.
And videos don’t have to be elaborate, all singing, all dancing affairs with lots of fancy graphics and editing.
A simple straightforward film, well shot and scripted, which really encapsulates your brand and its values and is clear about what it is saying, can be extremely effective.
But the key is to do it well. Filming and editing a video these days is so cheap and easy it’s within anyone’s reach – nowadays schoolchildren do it as a matter of course.
But just take a look at Youtube. How many of the corporate videos make you want to do business with that company?
If you are making a video that is showcasing your company and its products, then it has to back up and enhance the image you wish to present of yourselves.
If you can’t afford to employ someone to make your film professionally, then at least make it your business to know the basics of self-shooting – such as framing a shot and holding the camera steady – and editing.
As well as making films for clients, we’re always happy to provide a session for them on how to improve their filming techniques to make sure the finished films have a little flair and professional gloss.
Contact us on 020 8332 6200, or firstname.lastname@example.org for more details about our corporate video services.