You have decided to make a film for your organisation. It might be to highlight a particular issue, to promote yourself, a training aid, or to launch a campaign.
You’ve briefed a production company and the big day has arrived – the first day of filming.
So what can you do to make sure the production goes smoothly? This seven-point checklist should help.
The crew will probably have a lot of kit: at the very least a camera and tripod, probably lights as well. It’s heavy. So you need to make sure they can unload it as near to where you’ll be filming as possible and that your security team is aware that they’re coming and will let them in.
The crew will probably have driven and it will cut down time if you have sorted out parking spaces for them in advance – the last thing you want is them driving the streets trying to find somewhere on your time.
Where are they going to film? Inside or out? In your offices or on location or in a meeting room. Wherever you and the production team have decided, make sure:
- there is plenty of space with no large bits of furniture that will need to be shifted to make room for camera and lights and the actual subjects being filmed
- that if there are windows these can be shuttered or curtained off to cut out light and glare
- if there is air conditioning, this can be switched off or turned down to cut out the noise
- that there are plenty of power points
If you know you are going to need a company banner, telephones, your products, or stools, or chairs, or tables, have them all in the room ready and waiting. You don’t want to have to waste time going to find them – or even worse – buy them.
5 Supporting materials
If the films needs anything like logos, graphics to create the titles, make sure you have sent these to the production team in advance, as well as the company font and colours, so that when they start editing, they have all the tools they need ready.
Tea, coffee, water, lunch, munchies. All these will help get the crew on your side.
7 A plan
The producer or director will know what they need to do to produce the film you’ve asked for, but make sure you know what that is, and don’t change your mind during the day. If you keep changing the goalposts of what you are looking for, then the filming day could become a disorganised muddle and the resulting film a mess.
Bear these seven points in mind and it should help your video production go as smoothly as possible.
If you are interested in finding out more about how video production could help raise your profile, contact us on 020 8332 6200 or email@example.com.