One of the most frequent questions we get asked in our media training courses is how to handle difficult questions.
The answer is as simple as ABC. You need to:
Acknowledge the question
Bridge to your safe ground – the questions you do want to answer
Communicate your key messages
It’s useful to have a range of bridging phrases up your sleeve to use, depending on the circumstances, and of course using this technique takes practice. One of the best ways to do this in a structured training course with professional journalists.
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