Do you know how you come across in interviews with journalists?
Are you arrogant?
Are you boring?
Are you too flippant?
Are you incomprehensible?
Because if you are any of these things it could seriously damage your reputation, it could damage your relationship with your stakeholders, and it may even cost you clients.
If you come across as authoritative, credible, engaging, interesting, pleasant, helpful, authentic, on the other hand, that will enhance your reputation, increase your influence, raise your profile – and could win you new clients.
So there are very good reasons to give interviews for newspapers, radio, TV and online, but only if you do them well.
Does your Director of Comms never offer you for interviews?
Does he or she have their head in their hands when he or she does put you up?
Has he or she suggested media training to you – but you haven’t seen the point?
If any of these are the case, then look at those personal descriptions at the top of this post, take a long hard look at yourself and consider if you might fit any of them.
Even if you do, who would have the courage to tell you that?
Without an honest appraisal, you will never really know how you come across – and you will never improve.
That is what a media training course course can give you.
If you want to raise your profile and do interviews with journalists, can you afford not to do it?
Often business and organisations do their media training in-house. Of course that’s fine for a quick rehearsal before an interview, but those working for you can’t the objectivity or distance to give an honest appraisal – or indeed, they just can’t criticise the boss.
So it is far better to call in an external provider to run your media training for you.
During our media training courses, trained journalists put you through a series of completely realistic interviews, and then go through them with you, answer by answer, pointing out how you come across, what you have done wrong and how you could have done it better.
All our team know how the media works from the inside because we’ve all been part of it throughout our careers, so the advice we give is constructive, realistic and designed to help you come across as authoritative, engaging, interesting, confident and authentic.
And it works.
Our job is to equip you with the techniques, skills and confidence to give effective interviews, no matter how challenging the circumstances might be – and that is what we will do.