Given what I do for a living, of course, I’d always recommend using a professional company to film and direct your videos, but in the real world, businesses increasingly shooting and editing films themselves.
With the rise of apps like Periscope and Vine, the way films look is evolving and changing so a very polished “broadcast” quality finish is not always needed – or even wanted.
However, some basic tips will help to give your videos a more professional edge.
One way to do this is to think about your framing and the composition of the shot you are taking.
If you are filming a “piece to camera”, whether to introduce you or your company or give advice and tips, it is important that the way your shot (and you) looks does not distract from what you are saying. Just last night, my husband and I were watching BBC News and the presenter had rather strange hairstyle, so we spent most of the time discussing that, rather than listening to her.
So, here are six tips to help with framing and composition:
1. Look at where you are sitting/positioning yourself. Sit on a chair in the middle of the room – ie with distance between yourself & the wall, as this will give some depth to your shot.
2. Make sure there isn’t anything protruding from behind your body, such as your armchair, a window frame etc.
3. It is nice to have additional interest to the shot, such as pictures, flowers, a lamp, but make sure that you can see enough that people are not wondering what it is, and it is not so distracting that they are thinking about that rather than you.
4. Don’t sit too close to the camera. Your head needs to be smaller in the screen or viewers feel as if you are invading their personal space.
5. If you are planning to float in graphics/text over the shot, then keep the area where you do this clear.
6. If you are a home business, then avoid being filming in your living room or kitchen – it is more professional to be filmed at your desk, moving your chair to the centre of your room with your desk with papers, computer, books etc add background interest.
For those who want to produce their own videos, we are happy to run workshops on how to “Film with Flair” and give your films a more polished and professional look, so contact us for more information on 020 8332 6200 or firstname.lastname@example.org.