This week, I ran a crisis communications workshop on behalf of the Chartered Institute of Marketing with Nicky Rudd of Padua Communications, Managing a Reputation in a Crisis.
Inspired by the lovely tea and cake at beautiful RHS Wisley (where we met to plan the course), we decided to use this venue as the subject of an imaginary crisis – what would happen if an outbreak of Norovirus happened just before a major event – a Halloween extravaganza with 20,000 tickets sold.
We had a morning session of brainstorming and feedback, with each table of six forming Wisley management teams who had to handle the situation and decide how to manage the media fallout and contain the crisis. We culminated in some ‘on the spot’ interviews.
Here are the slides from our presentation:
Just to be completely clear, the example of RHS Wisley was completely fictitious – it is a beautiful, and very well run organisation!
We finished up our crisis communications workshop with our top six dos and don’ts – here they are if you don’t have time to look at the slides:
- Don’t wait for a disaster to happen – have a crisis strategy in place
- Know overarching key messages in advance
- React quickly, factually, pro-actively & frequently
- Choose spokespeople in advance & get them trained
- Never relax!
- Preparation, preparation, preparation
We really enjoyed the workshop and it had some brilliant feedback:
If you need any help with developing your crisis communications strategy, please contact us on 020 8332 6200 or email@example.com.