They’re a brilliant way for your business or organisation to convey it’s message directly to the audience and present it with a human voice, without the filter of a journalist or radio producer deciding which bits of an interview to use.
They can be used to deliver news, to offer tips and advice, to give instructions, and to offer added value to your website, for example by a series of interviews with key experts and associates.
But they’re very easy to get wrong and if you post a bad one on your website, it can be far worse than having none at all.
Here is what not to do when you record a podcast
1. Just putting the podcast on your website without an explanation, pictures or text to help put it in context. It looks rubbish and people just won’t understand what the recording is going there. One example of how you can put your podcast in context is on the Oxfordshire Town Chambers Network’s website.
2. Recording it without preparing any script: it’s vital to think about what you want to say, and write it in a way that’s interesting, engaging and jargon free
3. Recording it without any rehearsal: read it out loud several times and make sure it sounds authentic and natural
4. Making it too long: if it’s too long, people will just give up listening. As a guide, make it no more than two minutes
5. Sounding it like you don’t mean it: if you’re not convinced by what you’re saying – why on earth should anyone else?
So here is what not do to when you record a podcast. Contact us if you want advice about how to make sure your podcasts are professionally produced and reflect your skills and expertise.