They’re a brilliant way for your business or organisation to convey it’s message directly to the audience and present it with a human voice, without the filter of a journalist or radio producer deciding which bits of an interview to use.
They can be used to deliver news, to offer tips and advice, to give instructions, and to offer added value to your website, for example by a series of interviews with key experts and associates.
But they’re very easy to get wrong and if you post a bad one on your website, it can be far worse than having none at all.
Some of the most common mistakes made are:
1. Just putting the podcast on your website without an explanation, pictures or text to help put it in context. It looks rubbish and people just won’t understand what the recording is going there. One example of how you can put your podcast in context is on the Oxfordshire Town Chambers Network’s website.
2. Recording it without preparing any script: it’s vital to think about what you want to say, and write it in a way that’s interesting, engaging and jargon free
3. Recording it without any rehearsal: read it out loud several times and make sure it sounds authentic and natural
4. Making it too long: if it’s too long, people will just give up listening. As a guide, make it no more than two minutes
5. Sounding it like you don’t mean it: if you’re not convinced by what you’re saying – why on earth should anyone else?
If you’re serious about adding podcasts to your website, Rough House is running an Art of Podcasts course on 26 May. It will cover the content, delivery and creation of simple but effective podcasts. It will include creating a script, the secrets of a good performance, rehearsals, the technicalities and the final recording of a podcast, which you’ll be able to upload onto your website. Click here for more information.