Social media is now of vital importance in crisis communications. No-one running a business or organisation, whatever the size, can afford to ignore it.
There are two key reasons for this:
1. Social media ensure news of any emergency or problem within a business or organisation can spread within seconds – and there is very little you can do to prevent this
2. If you are in a critical situation, social media is an essential tool for getting your message out there to your stakeholders, your customers and the wider public – and you can do it without relying on the traditional media to publish or broadcast it
I will be speaking more on this topic at a Social Media Summit in Surrey on 1 November, but ahead of that, I had a chat with the summit organiser, social media author and trainer, Nicky Kriel in a Google+ Hangout.
There are a whole range of great speakers and workshops at the summit, including how to use social media for marketing, how social influence can help your social media strategy, how to ensure you stay within the law, using Google+ and shooting a short video for your website. Take a look, and if you would like more information about the summit, click here.
The first 10 people to book a place on the Summit using the code “RoughHouse” will get a reduced price of £99 for the day.