And if you don’t, do you feel as if you ought to?
With predictions saying that by 2019, global consumer internet video traffic will account for 80 percent of all consumer internet traffic,* the pressure to use video as a marketing and PR tool will only increase.
But the cost can be prohibitive. Using a video production company, such as ours, might be ideal, but for many it is out of reach – particularly if, like many of our clients, you’re a charity.
However, there is an alternative, which more and more organisations are choosing.
Do it yourself video training
And that is to produce the video yourself.
Nowadays, you don’t even need to invest in a video camera, all you need is your smart phone, some simple pieces of equipment you can buy on Amazon for as little as £80, plus your laptop or PC.
Which is why we have developed a new video training course, Smart Video.
On this course, you’ll discover the secrets professional video producers use to make their films look and sound polished. You’ll learn simple filming and editing techniques.
We cover planning your video, framing, lighting, sequences, backgrounds, setting and sound.
And we’ll talk about how to make videos that work for social media
The course will be tailored to the type of videos you need to make.
So if most of your videos will be interviews or “pieces to camera”, we’ll focus on how to present your interviewee in the best possible light – literally.
If, on the other hand, you need to film buildings, events or products, we’ll tailor the course to that instead.
If your video needs a script, we’ll give you tips and techniques on how to “write to pictures”, so you get your message across well.
And on all our courses, we’ll give you a guide to the best equipment and apps to use to enhance your filming and editing.
The course will be led by Paul Curran, who has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.
If you’d like to find out more about our Smart Video training course, any other courses we offer, or, indeed, how we can produce a video for you, give us a call on 020 8332 6200 or email on firstname.lastname@example.org.
*According to Cisco’s Visual Networking Index.