But in preparing your ‘key messages’ it is important to remember that you must not just learn them, you must think about how you deliver them.
Here are our top three dos and don’ts of media interviews.
- Just parrot your message
- Just ignore the question
- Forget that listeners and viewers nowadays are sophisticated and will recognise attempts to railroad the interviewer
- Sound natural
- Use bridging phrases to turn your answers into opportunities to deliver your messages
- Vary your phraseology